Site Promotion
Building a web site is only part of what makes the Internet a vital part of your marketing plan. In order to attract potential clients to the web site and inform your customer base of your Web presence, you must promote your site by using both conventional and new methods. It is important to take advantage of Internet-related technologies such as e-mail, newsgroups, search engine submission and banner advertising. Promotion via the Internet can be very cost-effective. Targeted e-mail, and massive e-mail distribution allows the dissemination of information to be done quickly and efficiently.
Press Releases
Press releases can be sent to the media or distributed to your client and customer base mailing list via postal mail or e-mail. Creative NewMedia specializes in press releases that target interested groups through mailings to television, radio, newspapers, magazines and other publications relative to your company.
Search Engine Submission
A search engine is an index of Web pages and sites on the World Wide Web. Each engine's method of searching is slightly different from the next, however, they all essentially accomplish the same task. With a list well into the 100's, search engines and directories are important promotion methods on the Web.
CNM submits your site to the 10 major search engines on the Internet.
We then check back on a regular basis to make sure your site is still registered and the description is correct if this is an option. Through testing several methods of submitting URL's and the search engines in which to submit, we have been very successful in keeping our registered domains on the top of the list with multiple listings. By including certain tags, such as <META> in our HTML code, this gives us an added searchable feature that is used to locate web sites by certain Search Engines.
<META> Tag Information
Search Engines such as Alta Vista search these tags not only for location but for page descriptions. For instance, this is what Creative NewMedia, Inc.'s meta tags look like in the HTML source code:
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<!-----------BEGIN META TAGS--------------->
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<META NAME="description" CONTENT="Creative NewMedia, Inc. is a full service web presence provider dedicated to enhancing clients' images through the use of interactive multimedia and creative ingenuity.">
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<META NAME="keywords" CONTENT="design, multimedia, web, internet, intranet, games, entertainment, audio, video, digital design, graphic, communication">
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<!-----------END META TAGS--------------->
You can't see these tags when you are viewing a page through a browser but they are important in getting your site registered correctly in the search engines.